15.810 Introduction to Marketing, Spring 2004

15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A va...

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Bibliographic Details
Main Author: Hauser, John R.
Published: 2004
Online Access:http://hdl.handle.net/1721.1/36826

CIC - Centro de Información y Conocimiento Johannes Gutenberg ®