15.810 Introduction to Marketing, Spring 2005

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix...

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Bibliographic Details
Main Author: Hauser, John
Published: 2005
Online Access:http://hdl.handle.net/1721.1/71132

CIC - Centro de Información y Conocimiento Johannes Gutenberg ®